Some people experience love at first sight. Like falling in love with an amazing pair of shoes in a store window. While this type of instant love is intense and exciting, it does not always stand the test of time. Like when you realize that same pair of amazing shoes is only comfortable to wear for 45 minutes…max!
In most cases lasting love – for a person, a place or a brand – takes time to develop. It takes time to discover and explore all of the elements that form the foundation of an emotional connection. This type of deep connection reminds me of one of my favorite scenes from the movie “Shrek.”
Do you remember when Shrek and Donkey are getting to know each other, and Donkey thinks he has Shrek all figured out after a few interactions? Shrek reminds Donkey that he is not a simple being, but rather a complex person with many layers. It showed Donkey that he had to get to know all aspects of Shrek to truly connect and develop a friendship.
The same holds true for a brand. With that in mind, I do believe that it takes time for relationships and love to develop as one explores various layers of a brand.
The Mary Kay brand has many wonderful layers – starting with the inspiring success story of Mary Kay Ash and her legacy of changing lives. Next, you have 3 million Independent Beauty Consultants around the world who are dedicated to providing their customers with the highest level of service. Then, you go on to find hundreds of irresistible skin care, color make-up and fragrance products. You continue on to find the rewarding opportunity and then to the positive impact that the company and The Mary Kay Foundation have in local communities around the world.
These layers represent the emotional connection that people have with our brand. Not our company, but our brand. At a minimum, a company is a group of people united for a business purpose. But at a maximum and at its best, a brand is what people love about that company. And that is what is at the heart of Discover What You Love – a personal connection with our brand. Our ultimate goal is for every person who touches our brand to say, “I love MY Mary Kay.
I hope you enjoy some of the photos and videos that you see in this blog post and on our other social media sites. Search for the hashtag #MKLove and be sure to tell us what you love about Mary Kay!
Mary Kay Chief Marketing Officer, Sheryl Adkins-Green, is excited to share our new brand campaign, Discover What You Love in today’s post. Follow Sheryl on Twitter at @SherryAG.
Cosmetic Square Nigeria 